B Corporation: Setting the new corporate standard for social and environmental performance.

B Corporations^™ are a new type of corporation that are purpose-driven and create benefit for all stakeholders, not just shareholders.
B Corporations^™ are unlike traditional responsible businesses because they:

• Meet comprehensive and transparent social and environmental performance standards.
• Institutionalize stakeholder interests.
• Build collective voice though the power of a unifying brand.

As a B Corporation^™, you differentiate your business from the growing barrage of green- and cause-marketing campaigns and stand out as a leader in the market, creating a clear path for others to follow. You also embed your values into your corporate governing documents so they can survive new investors, new management and even new ownership.

As the B Corporation^™ community grows, your company will benefit from the:

• Billions of dollars of collective market presence created by thousands of B Corporations^™ speaking with one powerful voice.
• Millions of dollars spent each year educating consumers, investors, and prospective employees about B Corporations^™ through B Lab, a non-profit organization.

When you join the B Corporation^™ community, you gain access to:

• Tools and information to improve your company's social and environmental performance.
• A community of fellow entrepreneurs who share best practices; consumers looking to support "good companies"; and investors aligned with your company's mission.

To become a B Corporation^™, you have to do two things:

First, meet comprehensive and transparent social and environmental standards via the B Rating System^™.

• By meeting these standards, we set a benchmark which distinguishes "good companies" from "good marketing". And we make it easier for consumers and investors to support these companies.   more »

Second, amend your corporate governing documents to incorporate the interests of employees, community and the environment.

• By institutionalizing your values, you make it more likely that those values will survive new investors, new management, and even, someday, new owners.   more »